Experience Design

We are living in a digital era, and our experiences with physical products and ergonomics are becoming less of a focal point as we now spend the majority of our time communicating and interacting with brands and products via digital interfaces. This has given designers opportunities to showcase a new type of flair in this thriving sector. It’s interesting to hear Apple calling themselves a software company not hardware, the reality is the reason we love Apple is not solely down to the physical design of their products, it’s the design and user experience of their operating system that makes Apple products what they are today. Technological changes are also playing a part in the tools designers have to use, like AR / VR, the challenge for developers and designers has always been about enhancing the experience a user has with their physical devices.

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