Push Notifications

There are many businesses who feel a mobile responsive site is the same as having their own App. There are many advantages to having an App over a website, one topic I want to cover is Push Notifications.

Used in the correct way push notifications are a great way to engage with your customers. They are less interruptive than other forms of customer engagement and a major benefit is the ability to ensure your messages are instantly seen, they don’t get lost amongst hundreds of other e-mails and research shows that 97% of push notifications are read by app subscribers.

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